Gucapa gravure bifasha mu gupakira neza, Nk'uko bivugwa, "abantu bishingikiriza ku myenda, Buda yishingikiriza ku myenda ya zahabu", kandi gupakira neza akenshi bigira uruhare mu kongeramo ingingo. Ibiryo na byo si uko bimeze. Nubwo gupakira byoroshye ubu bishyigikiwe kandi gupakira cyane birarwanywa, imiterere y'udupakira twinshi, twanogeye kandi dufite ubuhanga mu guhanga udushya iracyagira uruhare runini mu kwamamaza ibiribwa. Kugira ngo bahuze n'umuvuduko w'impinduka mu ikenerwa ry'abaguzi, abakora ibicuruzwa bipakira bagomba guhora bahanga udushya, none se ikoranabuhanga ryo guhanga udushya mu gupakira rizagana he mu gihe kizaza?
Impinduka zihoraho mu mikorere y’abaguzi zatumye ikoranabuhanga rigezweho ritanga uburyo buhagije bwo guhanga udushya. Isesengura n’ubushakashatsi ku iterambere ry’igihe kizaza ry’udupfunyika rishobora kurebwa mu ngingo enye zikurikira.
ubwoko bwa kera
Imikino Olempike yabereye i Londres mu 2012, ubukwe bw'Igikomangoma William na Kate Middle, kwimikwa kw'ikamba ry'Umwamikazi ndetse n'ibindi byatumye isi yose yumva urukundo rw'Abongereza n'ishema ry'igihugu cyabo. Ingaruka zabyo ni uko inganda zo gupakira mu Bwongereza nazo zagiye zihinduka, ibicuruzwa mu miterere y'ibipfunyika byitabwaho cyane kugira ngo bigaragaze imiterere gakondo n'igitekerezo cyo gushushanya ibintu bya kera, kuko ikirango cya kera gishobora kugaragaza cyane icyerekezo cy'ubukure mu Bwongereza.
Gupfunyika ibintu bya kera ntabwo bigira uruhare runini muri iki gihe gusa, ahubwo binagaragaza ko umuntu yizewe. Hashingiwe kuri ibi, ibicuruzwa byinshi bishobora gukurura abaguzi byoroshye, kuko bazi ko abantu bashobora kubigirira icyizere, kandi ko gupfunyika ibintu bitanga ubu butumwa bw'ingenzi.
Gupfunyika byihariye
Ibishushanyo by’ibipfunyika byihariye byabaye kimwe mu bikoresho byiza cyane ku bigo bikurura abakiriya. Isosiyete ikora ibinyobwa Coca-Cola yashyize mu bikorwa, kandi yaguriye isoko ryayo icapa ibirango byihariye ku macupa atandukanye yo gupfunyika, ibyo bikaba byarazamuye cyane ingaruka z’ikirango cyayo kandi byamaze kwemerwa cyane n’isoko. Bikwiye gushimangirwa ko Coca-Cola ari intangiriro gusa, kandi ibigo byinshi ku isoko ubu bitangiye guha abaguzi ibipfunyika byihariye. Urugero, vodka, ikirango cya divayi gikoresha imiterere yihariye igera kuri miliyoni 4, bigatuma abaguzi bagikunda cyane.
Abatanga ibicuruzwa bya sosiyete batangiye kongera imbaraga zabo mu bucuruzi binyuze kuri interineti no ku mbuga nkoranyambaga, kandi abaguzi bafite ubumenyi bwimbitse kandi burambuye ku ijambo "personalization" kurusha mbere. Urugero, Heinz ketchup, ikunzwe cyane kuri Facebook muri Leta Zunze Ubumwe za Amerika, ikunzwe cyane kuko ushobora kuyiha inshuti zawe n'abakunzi bawe nk'impano. Muri icyo gihe, iterambere ry'ikoranabuhanga ryatumye ibicuruzwa birushaho guhanga udushya no kugabanuka, kandi izamuka ry'ibipfunyika byihariye ni ikimenyetso cyiza cy'imbaraga z'inganda zipfunyika.
Gupakira ibintu bito
Kugira ngo ibicuruzwa bigire icyo bigeraho ku isoko, bigomba gusobanukirwa ibyo abaguzi bakeneye. Urugero, gupakira ibintu byoroshye birakwiriye abaguzi bari mu muhanda, badafite umwanya wo gufungura udusanduku tunini kandi tugoye. Gupakira ibintu bishya kandi byoroshye, nk'udupaki tworoshye dushobora gukamurwa no gukwirakwizwa ku bantu batandukanye, ni urugero rwiza cyane.
Gupfunyika byoroshye nabyo bishobora gushyirwa ku rutonde rw'ibipfunyika byiza, icyo bibandaho ni uko byoroshye gufungura. Byongeye kandi, gupfunyika ibicuruzwa bishobora no gufasha abaguzi gutandukanya ingano runaka batazi ingano, bigatuma gupfunyika ibicuruzwa bisa neza kurushaho.
gupakira ibintu bishya
Ku ba nyiri ikirango, intego nyamukuru yo gupfunyika neza ni ugukurura ibitekerezo by'abaguzi ku gipangu cy'iduka, bikabatera kugushaka kugura, ari nabyo byitwa urukundo mu gihe cyo kubibona bwa mbere. Kugira ngo ibi bigerweho, ikirango kigomba kugaragaza umwihariko w'ibicuruzwa byacyo iyo cyamamaza. Budweiser yagize uruhare runini mu gutandukanya ibicuruzwa, kandi gupfunyika byeri nshya birashishikaje mu ishusho ya karavati. Champagne yatangijwe na Chateau Taittinger mu Bufaransa nayo ipfunyitse mu macupa y'amabara atandukanye, kandi amaherezo ikunzwe cyane ku isoko.
Impamvu ibicuruzwa byinshi by’inzoga bishobora gutandukana ni uko bigaragaza igitekerezo cy’uko icyo ubona ari cyo ubona. Mu buryo nk’ubwo, amwe mu masosiyete y’inzoga ahitamo gukoresha ibitekerezo bya kera byo gushushanya kugira ngo yohereze abaguzi ikimenyetso cyizewe. Ubudahemuka, ubworoherane n’isuku byose ni ubutumwa bw’ingenzi amasosiyete ashaka koherereza abakiriya bayo.
Byongeye kandi, abaguzi nabo bahangayikishijwe cyane no kurengera ibidukikije, bityo ba nyiri ikirango nabo bagomba kugaragaza kurengera ibidukikije kw'ibicuruzwa ku bipfunyika. Ibikoresho by'umukara, ibipfunyika byiza, n'inyuguti zoroshye zishushanyije byose bituma abaguzi batekereza kurengera ibidukikije.
Igihe cyo kohereza: Kamena-15-2022
